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Pipeline metrics to track

Measure conversion and response rates.

Updated Feb 9, 2026

Overview

Lead management systems keep your pipeline organized and conversion rates high. Measure conversion and response rates.

Diagnostics

  • Confirm each lead has a status and next step.
  • Check follow-up cadence compliance.
  • Identify leads stuck in the same stage.

Resolution steps

  • Implement a simple 4–5 stage pipeline.
  • Use tags for location type and priority.
  • Automate reminders for follow-ups.

Preventive maintenance

  • Review pipeline weekly.
  • Archive stale leads after a defined period.
  • Track conversion metrics by lead source.

When to contact support

  • Assign leads to a dedicated closer.
  • Re-qualify old leads with new scripts.
  • Remove leads with repeated non-response.

See packages and pricing at /pricing. Start with leads at /vending-leads or /hot-leads.

Expanded guidance

  • Confirm all steps are documented so the next technician can reproduce the results.
  • Capture before/after metrics (errors cleared, sales restored, or uptime improved).
  • Review machine, reader, or route settings to ensure they match location standards.

Common pitfalls

  • Skipping a controlled test leads to false positives.
  • Updating hardware without documenting configuration changes.
  • Forgetting to verify payout, refund, or reconciliation data after changes.

Next-step checklist

  • Run a final test with known-good inputs.
  • Log the outcome with date, time, and device identifiers.
  • Schedule a follow-up check if the location has high traffic or seasonal demand.

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Additional details

Operational notes

  • Document changes with time, machine ID, and location name.
  • Verify settings, pricing, and service modes after each fix.
  • Capture before/after results to confirm resolution.

Field checklist

  • Test with known-good inputs and controlled conditions.
  • Validate telemetry, alerts, and payment logs where applicable.
  • Confirm location expectations and update the site contact.

Common root causes

  • Configuration drift after firmware or component swaps.
  • Inconsistent power or network conditions at the location.
  • Gaps in preventive maintenance routines.

Next steps

  • Monitor for 7 days and note any repeat errors.
  • Schedule follow-up if the site is high-traffic.
  • Escalate with full logs and photos if issues repeat.
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