Vending Machine Location Strategies
Proven strategies for finding and securing the best vending machine locations. How to evaluate foot traffic versus quality traffic and pitch decision-makers.
Finding the Perfect Vending Home
In the vending business, location isn't just everything—it's the only thing. A sub-par machine in a great location will continually out-earn a brand-new machine in a hidden corner. Here is how to lock down the best spots.
The "Captive Audience" Principle
The best locations have people who are stuck there for extended periods. Think manufacturing plants, distribution centers, large call centers, and hospitals. Employees in these environments need quick access to snacks and caffeine without leaving the building.
Analyze Foot Traffic vs. Quality Traffic
A shopping mall has massive foot traffic, but people are there to shop, not eat from a vending machine. Conversely, a mechanic's waiting room might only see 30 people a day, but they are bored, hungry, and waiting. Quality traffic beats raw foot traffic.
The Pitch
When approaching business owners, pitch the benefit to them, not yourself. You are solving a problem: keeping their employees happy, energized, and on-site. Many operators offer a small percentage of profits (a commission) to the location, but for many businesses, the convenience alone is enough of a selling point.